How should an early B2B product find its first customers?
Choose Product Growth and add the context that changes your decision.
Product Growth research
From “that worked for them” to “what should we test?”
Bring founder interviews, launch retrospectives, and growth articles into a project shaped around your product. Sinteza keeps business context attached, finds recurring patterns, and turns relevant lessons into proposed experiments.
Start product growth research 3 lifetime source credits · No subscription requiredYour first research project
Bring one question and one useful source.
You do not need to collect everything before you start. Work through one source, inspect its evidence, then decide what perspective is missing.
Check access before using a credit.
Use a public, readable source. Videos need available native captions and must be within the duration limit.
Check source requirementsKeep the original perspective in reach.
Review the findings and source context. Add another source when you need a different perspective, not just another link.
How to review a findingFree account: 3 lifetime source credits. Each successfully analyzed source uses one credit.
A space shaped for the decision
Your sources. 9 useful perspectives.
Sinteza organizes relevant findings into these categories so you can compare the evidence around the same question.
- Problem and validation
- Audience and positioning
- Product and differentiation
- Pricing and monetization
- Launch
- Distribution channels
- Sales
- Retention
- Metrics and experiments
Distribution channels
Your research, organized.
Illustrative scenario with sample source notes.
Start with conversations you can learn from
Direct conversations could help a small team learn the language and objections of a narrowly defined audience. Treat this as a hypothesis to test against your own product.
The source context2 sample notes
Founder interviewSupports
The founder describes learning from individual customer conversations before building a repeatable channel.
Launch retrospectiveAdds context
A small initial audience made hands-on outreach practical; results depended on a specific customer segment.
Content or outreach? Stage changes the answer
A mature content program and an early outreach effort operate on different timelines. Compare the stage, available expertise, and expected feedback loop before choosing a channel.
The source context2 sample notes
Growth case studyContent-led approach
The example describes an established team investing in content over a longer period.
Founder interviewDirect outreach
The example describes a small team seeking early conversations with a narrow audience.
An experiment needs a baseline
A proposed outreach experiment needs an observation period and a baseline before anyone can judge improvement. The source stories cannot supply your own starting conversion rate.
The source context1 sample note
Your project contextUnknown baseline
Owner observations can describe your starting point; they do not count as independent source evidence.
Explore the structure. These illustrative notes are not actual source quotations or a generated research result. How Sinteza handles evidence
An illustrative research scenario
How should an early B2B product find its first customers?
A founder interview favors direct outreach; a later-stage company describes successful content marketing. Compare audience, stage, time horizon, and resources before borrowing either approach.
A proposed experiment with a hypothesis, prerequisites, metrics, and stop/continue criteria.
The Growth decision brief
Make the next step testable.
Carry your goals, business stage, and observations into a brief that separates lessons from proposed action.
- Current situation
- Relevant recurring patterns
- Contextual disagreements
- Applicable strategies
- Strategies that probably do not apply
- Recommended next experiments
- Metrics and stop/continue criteria
- Remaining evidence gaps
What to keep in mind
Proposed experiments are untested hypotheses. Repeated advice is not causal proof, and Sinteza does not execute experiments or guarantee growth.
Build a useful research habit
Go from collecting to comparing.
Questions about product growth
A clearer place to start.
How do I start product growth research?
Create a Product Growth project, name your decision, and add supported public sources. Optional context such as business model and stage and target customer helps shape the research. You can begin with 3 lifetime source credits.
Do I need a different plan for this space?
No. Every plan includes all 12 research spaces, unlimited projects, and up to 10 active sources per project. Plans differ in source credits and Pro PDF export. Compare plans.
Can I inspect the evidence?
Findings keep the source context and original attribution in reach. You can review where sources agree, differ, or add a unique detail. Read about our approach.
Related decisions
Where else will curiosity take you?
Keep your curiosity. Lose the chaos.Your next decision
Your next decision
starts with a clearer view.
Bring a few sources. Give your research a place to come together.
Start product growth research 3 lifetime source credits · No subscription required